Great video on designing for behaviour change.
"Help people, step by step, do what they already want to do".
He discusses how motivation is just one aspect of behaviour, with ability and a trigger being the other components. I’ve found a lot of the talk about gamification over the last few years has missed this piece, choosing instead to focus on extrinsic motivation over all else. Turns out, if you want to promote a specific behaviour, make it ridiculously easy to do when an appropriate trigger is applied. It’s pretty obvious when you think about it, but it’s powerful to hear it expressed so clearly in this video.